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11.6 · Behavioural finance & decision journals

Why this matters: every technique in this course is executed by a brain that anchors on the first number it sees, seeks evidence for what it already believes, feels losses twice as strongly as gains, and tells itself stories. The biases are not ignorance — the best-informed analysts have them — and they cannot be removed by knowing about them. They can be contained by process: base rates, checklists, pre-mortems, decision journals that separate the quality of a decision from the quality of its outcome. This lesson is that toolkit.

Learning objectives — after this lesson you can:

  • Recognise the biases that matter most for fundamental investors and the specific decisions each corrupts.
  • Use base rates and the outside view to discipline forecasts.
  • Separate process from outcome and grade decisions accordingly.
  • Keep a decision journal and use pre-mortems and checklists as debiasing tools.

Prerequisites: 11.3, 11.5 · Time: ~60 min


1. The biases that matter, and where they bite

Bias What it does Where it corrupts the process Containment
Confirmation Seek and weight evidence that supports the existing view Reading the annual report after forming a view; scuttlebutt with leading questions; ignoring the bear case Write "what the market believes" first; the pre-mortem; assign someone (or yourself, formally) to argue the short case; log expected vs found
Anchoring Cling to the first number (the price, last year's growth, the sell-side target) Valuation drifting toward the price; guidance taken as the base case Build the value before looking at the price; reverse DCF as the only use of price; scenario values before probabilities
Narrative fallacy Prefer stories to statistics; a coherent story feels true "India's irrigation potential" doing the work of numbers; management's story on the call Every claim gets a number and a source; the say-do table
Overconfidence Ranges too narrow; probabilities too extreme Point-estimate valuations; 80/10/10 scenario weights Sensitivity grids; Monte Carlo; calibration tracking of your own forecasts
Recency / extrapolation Weight the last data point; extend trends Peak-cycle margins as normal; FY23–26 growth as the future 10-year histories; mean reversion; the capital cycle
Loss aversion & the disposition effect Losses hurt ~2× gains; sell winners, hold losers Holding broken theses; trimming winners too early Thesis-breakers as stops on facts; re-underwriting; cost basis banned from the review
Sunk cost Weight past effort or past price Averaging down because "I've done the work"; holding at a loss The re-underwrite question; a kill log that celebrates kills
Commitment / consistency Public positions harden Defending a memo after the facts change Date and freeze memos; write updates as new documents; reward changed minds
Social proof / herding Follow others, especially in groups and bull markets Buying because a famous investor holds it; sector fads (defence, EV, solar) Own thesis or no position; the "why now / why me" test
Availability Judge probability by ease of recall Over-weighting the last fraud or the last multibagger Base rates
Authority Management, brokers, famous investors Guidance taken as fact; sell-side targets as anchors Say-do tracking; reports read last
Hindsight "I knew it" Post-mortems that flatter; case studies read backwards Contemporaneous journals; the "knowable then" discipline of Module 13

Two meta-points. First, biases compound: anchoring on the price plus confirmation from the story plus authority from management produces a memo that agrees with the market and recommends buying anyway. Second, the antidotes are structural, not willpower — the order in which you read documents, the templates you fill, the journal you keep.

2. Base rates and the outside view

Daniel Kahneman's distinction: the inside view builds a forecast from the specifics of the case ("this management, this product, this market"); the outside view asks what happened to the reference class ("what share of Indian mid-caps that grew 15% for three years grew 15% for the next ten?"). The inside view is almost always too optimistic; the outside view anchors it.

Forecast Inside view Outside view (reference class; verify with data)
Kaveri grows 14% for 10 years Solar opportunity, motors ramp, dealer network Of companies with ₹1,000–2,000 Cr revenue growing 12–16% over the prior three years, perhaps a quarter sustain double digits for a decade; the median fades to mid-single digits by year 6–8 (Mauboussin's US base rates; Indian data are thinner but similar in shape)
A turnaround under new management works Credible CEO, clear plan Most announced turnarounds do not restore prior margins within three years
An acquisition creates value Synergies, strategic fit The majority of acquisitions do not earn their cost of capital
A new entrant fails to dent the leader Distribution, brand, decades of loyalty Well-funded entrants with a distribution base usually take 5–15% share within three years (paints, 2024–26)
A stock down 60% on a governance event recovers The business is intact Rarely to prior highs; often to zero

Method: name the reference class; find the distribution of outcomes (Mauboussin's Base Rate Book for US companies; build your own from Screener exports for India); place your inside-view forecast within it; adjust toward the base rate unless you can articulate why this case is different — and then adjust only partly.

3. Process vs outcome

Good outcome Bad outcome
Good process Deserved success Bad luck — the decision was right
Bad process Dumb luck — dangerous, because it teaches the wrong lesson Deserved failure

Over any short period, outcomes are dominated by luck; over years, by process. The only thing you control is the process, so it is the only thing worth grading. A position that loses 30% because a state agency defaulted, after a memo that named that risk, priced it, sized for it and set a breaker that fired — is a good decision. A position that doubles after a memo with no variant perception and no breakers is a bad decision that got paid. Grade them that way in the journal, and over fifty decisions the grades, not the P&L, tell you whether you are getting better.

4. The decision journal

For every buy, add, trim, sell and deliberate hold-through-a-breaker, one dated entry (casebook 04-decision-journal.md):

Field Why
Decision, size, price The record
What I believe; what the market believes; why the market is wrong The thesis, frozen
What I expect to see, by when, and how I'll know Falsifiable predictions — the calibration record
What would reverse the decision Pre-committed exit
Confidence (0–100%) Calibration: over time, do 70%-confidence calls come true ~70% of the time?
Mood / context (honest) To catch decisions made angry, euphoric, tired, or after a loss
Pre-mortem (one line) The failure story

Review: at each quarterly update and at exit, re-read the entry before looking at the result; grade process (0–5) and outcome (0–5) separately; note what you would do differently. After 30–50 entries, tabulate: calibration (confidence vs hit rate), which sources produced good decisions, which biases recur in your own entries (they will).

5. Checklists and pre-mortems

  • Checklists (Gawande; Pabrai's investing checklist) convert known failure modes into questions that must be answered before acting. The course's are the kill test, the forensic checklist (09.7), the governance checklist (05.6), the model QA list (10.4) and the memo structure (11.3). Their power is that they are run every time, including when the idea is obviously good — especially then.
  • Pre-mortems (Klein): before committing, write the story of how it failed, from the future, in detail. It surfaces risks the memo's risk list missed because the format asks a different question ("how did it happen?" rather than "what could happen?") and it licenses dissent — including your own.
  • Red team: argue the opposite case in writing, as strongly as you can, before the decision; the casebook's case template has a section for it. If you cannot write a convincing short case, you have not understood the bull case either.

Trader's lens

Traders have an advantage here: the P&L teaches fast, positions are marked daily, and most desks already grade process (risk limits honoured? size right? edge real?) separately from outcome. The difference in fundamental investing is the feedback delay — years, not hours — which is exactly why the journal has to be written: memory rewrites the reasons once the outcome is known. Treat the journal as the trade blotter of a slow desk.

India notes

Indian markets add specific behavioural traps: the promoter narrative (charismatic founders on calls and in the press), the retail momentum of 2020–24 in small caps and IPOs (social proof at scale), "multibagger" culture (availability and survivorship), and the tendency to treat cheapness in PSUs and cyclicals as safety (anchoring on low P/E). The base-rate discipline is the answer to all four.

Common mistakes

  • Believing that knowing the biases prevents them.
  • Journals written after the outcome.
  • Grading decisions by P&L.
  • Confidence levels never checked against results.
  • Skipping the checklist when the idea feels certain.

Key terms

Term Meaning
Confirmation bias Seeking and over-weighting evidence that supports an existing belief
Anchoring Over-reliance on an initial reference number
Narrative fallacy Preferring coherent stories to statistical evidence
Disposition effect Selling winners too early and holding losers too long
Sunk-cost fallacy Letting past costs or effort influence a forward-looking decision
Base rate / outside view The distribution of outcomes for a reference class, used to anchor a forecast
Calibration The match between stated confidence and realised frequency
Process vs outcome Judging decisions by their quality at the time, not by their result
Decision journal Contemporaneous record of a decision's reasoning, predictions and confidence
Pre-mortem A failure narrative written before the decision
Red team A deliberate argument for the opposite conclusion

Check your understanding

  1. You read the Kaveri chairman's letter first, then the notes. Which bias is at work and what is the fix?
AnswerAnchoring and narrative: the letter's story frames how the notes are read (the receivables become "temporary" before the ageing schedule is seen). Fix: read the auditor's report and notes first; the letter last ([11.2](02-the-research-process.md)).
  1. A position bought with a full memo and a 3% max-loss size fell 40% when the bear case materialised, and the breaker fired; you sold. Grade the decision.
AnswerProcess: good (thesis, sizing, breaker, execution). Outcome: bad. It is a "bad luck" cell — unless the memo's bear probability was unreasonably low, in which case the process error was in the probability, and that is the lesson.
  1. Your journal shows that decisions logged at 80% confidence came true 55% of the time. What do you do?
AnswerYou are overconfident by ~25 pp; widen ranges, shrink probabilities toward 50%, and size smaller until calibration improves. Track by decision type — the miscalibration may be concentrated (e.g., in growth forecasts).
  1. Why is a pre-mortem more useful than a risk list for finding correlated failures?
AnswerA risk list enumerates independent items; a pre-mortem narrates a sequence, which naturally links them (receivables dispute → provisions → covenant pressure → promoter pledge → auditor caution) — the chain is the real bear case, and only a story reveals it.

Go deeper

  • Daniel Kahneman, Thinking, Fast and Slow (2011), chapters on the outside view and the planning fallacy.
  • Michael Mauboussin, The Success Equation (2012) and The Base Rate Book (Credit Suisse, 2016).
  • Annie Duke, Thinking in Bets (2018) — process vs outcome, "resulting".
  • Atul Gawande, The Checklist Manifesto (2009); Gary Klein, "Performing a Project Premortem" (HBR, 2007).
  • Mohnish Pabrai's investing checklist (various talks) — an example of a personal checklist built from post-mortems.

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